TikTok Ads
TikTok advertising that starts with the creative
What's included
- Creative strategy
- Short-form video production
- Audience targeting
- Campaign setup
- Conversion tracking
Why it matters
An ad that looks like an ad gets skipped in a second. Campaigns that work on TikTok use the platform's language: pace, real people, vertical formats and a hook in the first moments.
We work with a creative testing system to find out which messages connect with your audience, and we scale what works without losing control of the budget.
Who it's for
This service is for you if…
You don't know what to post or how
The team suspects its audience is on TikTok, but isn't sure what content works there.
Reusing ads from other networks
Pieces made for Instagram or TV that don't grab attention on TikTok.
Views without results
Lots of plays, but few visits, enquiries or sales.
Slow, expensive production
Each video costs too much to test several ideas at once.
What we aim to achieve with you
Native creatives
Videos structured with a hook, a demonstration and a call to action.
Fast learning
Simultaneous tests of hooks and messages to find what connects.
Tracked conversions
TikTok pixel and events configured with consent.
We commit to rigorous, transparent work. Results also depend on your market, your offer and your budget, so we agree realistic goals with you before we start.
Deliverables
What the service includes
- 01
Creative strategy
Angles, hooks, scripts and references adapted to your brand.
- 02
Short-form video production
Agile vertical pieces, with or without content creators.
- 03
Audience targeting
Interests, behaviours and custom audiences where appropriate.
- 04
Campaign setup
Objectives, structure and bidding suited to the brand's stage.
- 05
Conversion tracking
TikTok pixel and events that respect consent.
- 06
Testing and optimisation
Refreshing creatives and adjusting spend based on results.
Methodology
How we work
- 01
Immersion
Your audience, your product and what already works in your category on TikTok.
- 02
Scripts and production
A first batch of creatives with several hypotheses.
- 03
Launch
Test campaigns with a controlled budget.
- 04
Scaling
More spend on what works and new ideas to avoid fatigue.
Pricing
How much does it cost to advertise on TikTok?
Ad spend goes directly to TikTok from your account. Campaign management and video production are separate: on TikTok creative carries a lot of weight, so we propose a number of pieces per testing cycle and adjust it with the first results.
Platforms and tools
- TikTok Ads Manager
- TikTok pixel
- TikTok Creative Center
- CapCut
- Google Analytics 4
Industries it suits
- Fashion and beauty
- Ecommerce
- Restaurants
- Leisure and events
- Training
These are common examples, not a closed list.
Frequently asked questions
Questions about TikTok Ads
Is TikTok only for brands targeting a young audience?
No. TikTok's audience is broader than people usually think. Before recommending the platform we check whether your customers are there and whether your product can be explained well in short video.
Do I need an active organic TikTok account?
It isn't essential for advertising, although it helps the brand's credibility. We can start with ads only and consider organic content later.
Who appears in the videos?
It can be your team, customers who give their consent or content creators hired for the campaign. We decide with you based on your brand and budget.
How many creatives are needed?
More than people usually expect, because ads wear out quickly on TikTok. We plan regular batches so there are always new pieces to test.
Next step
Shall we try TikTok with your brand?
- 1We read your request and review your current website or campaigns.
- 2We talk with you to understand your goals and priorities.
- 3We send you a proposal with scope, timeline and price.
Related services
Works even better together with…
Meta Ads
Reach your audience on Facebook and Instagram
Well-defined audiences, creatives tested methodically and privacy-respecting measurement.
View serviceContent marketing
Content that answers your customers' questions
Articles and guides with an editorial strategy, written to rank and to help people decide.
View serviceLanding pages
Landing pages aligned with your ads
Every campaign gets a page that continues the ad's message and leads to a single action.
View service