Local SEO
Local SEO to appear when people search in your area
What's included
- Local audit
- Google Business Profile optimisation
- Review management
- NAP consistency
- Useful local pages
Why it matters
Local searches have a very clear intent: someone needs a service nearby and wants to decide quickly. Appearing on Google Maps with complete information, real photos and good reviews makes the difference.
We work on your Google Business Profile, the consistency of your details across the internet and your website's pages, without creating artificial city pages that only change the town's name.
Who it's for
This service is for you if…
You don't appear on Google Maps
When people search for your service in your town, the map shows other businesses, not you.
Incomplete or outdated profile
Opening hours, categories or services that don't match reality and confuse customers.
Few reviews, or no replies
Reviews exist, but they aren't managed or used to build trust.
Inconsistent details online
Different addresses or phone numbers in old directories that undermine credibility.
What we aim to achieve with you
A complete business profile
Categories, services, photos and posts that help people decide.
An ethical review strategy
A process for asking real customers for reviews and replying well.
Local consistency
Name, address and phone number consistent across the website and relevant directories.
We commit to rigorous, transparent work. Results also depend on your market, your offer and your budget, so we agree realistic goals with you before we start.
Deliverables
What the service includes
- 01
Local audit
Business profile, map competition and local mentions.
- 02
Google Business Profile optimisation
Categories, services, attributes, photos and posts.
- 03
Review management
A process for asking real customers and a reply guide.
- 04
NAP consistency
Review and correction of details in directories and platforms.
- 05
Useful local pages
Only when there is a real business reason and original content for each area.
- 06
Local structured data
LocalBusiness markup with verifiable information.
Methodology
How we work
- 01
Local diagnosis
How Google sees you in your area today and who occupies your space.
- 02
Fixing the basics
Profile, contact details and website aligned.
- 03
Reputation
Reviews, photos and posts on a regular basis.
- 04
Follow-up
Calls, direction requests and visits from the profile.
Pricing
How much does local SEO cost?
It depends on the number of locations, the current state of your Google Business Profile and how many local pages need creating or improving. The usual approach is an initial tune-up followed by lighter monthly maintenance for reviews, posts and tracking.
Platforms and tools
- Google Business Profile
- Google Maps
- Google Search Console
- Apple Business Connect
- Bing Places
Industries it suits
- Clinics and healthcare
- Professional practices
- Restaurants
- Workshops and technical services
- Beauty salons
These are common examples, not a closed list.
Frequently asked questions
Questions about Local SEO
Do I need a physical address for local SEO?
To appear on Google Maps you need a real address or, if you serve customers at their location, a configured service area. We don't create fake addresses: they break Google's rules and can get the listing suspended.
Can you create a page for every city I work in?
Only if each page offers useful, different information: projects in that area, specific conditions or a local team. Pages that only change the city name are considered low-quality content and can harm the whole website.
Do you write reviews on behalf of my business?
No. Fake reviews break Google's policies and consumer law. We help you ask real customers for reviews in a simple way and respond to them professionally.
Does local SEO work if I have several locations?
Yes. Each location should have its own verified profile and, usually, a page on the website with information specific to that location.
Next step
Shall we improve your local visibility?
- 1We read your request and review your current website or campaigns.
- 2We talk with you to understand your goals and priorities.
- 3We send you a proposal with scope, timeline and price.
Related services
Works even better together with…
SEO
Organic visibility that is built and maintained
Technical SEO, content aligned with search intent and a prioritised plan, without risky shortcuts.
View serviceWeb design
A website that explains clearly what you do
Clear design, well-organised content and a journey planned so visitors know why to choose you and how to get in touch.
View serviceContent marketing
Content that answers your customers' questions
Articles and guides with an editorial strategy, written to rank and to help people decide.
View service