Google Ads agency
Google Ads managed with reliable data and clear decisions
What's included
- Audit and tracking
- Keyword research
- Account structure
- Search, Performance Max and Shopping campaigns
- Negative keyword management
Why it matters
Google Ads works very well when the foundations are right: correctly tracked conversions, a coherent account structure, keywords aligned with search intent and landing pages that live up to the ads.
We start by reviewing those foundations. Then we work on the account continuously, with documented decisions and a report that explains what happened, why and what we'll do next.
Who it's for
This service is for you if…
You spend without knowing what works
The account shows clicks and impressions, but it isn't clear which campaigns bring in customers.
Irrelevant search terms
Your ads appear for searches that have nothing to do with what you offer.
Automated campaigns without control
Performance Max or automated bidding were switched on without good-quality conversion data.
Reports that explain nothing
You receive tables full of metrics, but no conclusions or action plan.
What we aim to achieve with you
Rigorously tracked conversions
Tracking of forms, calls or purchases set up and verified.
Better-targeted spend
Budget focused on the searches and audiences most likely to convert.
Full visibility of the account
The account is yours, with full access and a log of the changes made.
We commit to rigorous, transparent work. Results also depend on your market, your offer and your budget, so we agree realistic goals with you before we start.
Deliverables
What the service includes
- 01
Audit and tracking
Review of the account and conversions, including Consent Mode.
- 02
Keyword research
Analysis of intent, indicative volume and competition by theme.
- 03
Account structure
Campaigns and ad groups organised by service, area or goal.
- 04
Search, Performance Max and Shopping campaigns
Depending on the business model and the quality of available data.
- 05
Negative keyword management
Regular review of search terms to filter out irrelevant traffic.
- 06
Landing page alignment
Recommendations or development of landing pages consistent with the ads.
- 07
Continuous optimisation
Bids, ads, audiences, assets and budget reviewed methodically.
- 08
Monthly report
Results, learnings and next steps explained clearly.
Methodology
How we work
- 01
Audit
Tracking, structure, history and opportunities in the account.
- 02
Campaign plan
Goals, budget, targeting and priorities.
- 03
Launch
Setup, quality review and a controlled launch.
- 04
Optimisation
Cycles of analysis and improvement with regular reports.
Pricing
How much does Google Ads management cost?
We always separate two things: ad spend, which you pay directly to Google from an account in your name, and our management fee, which depends on the number of campaigns and markets and the tracking work required. Setup (audit, conversions and structure) is quoted separately. No long tie-ins.
Platforms and tools
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Looker Studio
Industries it suits
- Professional services
- Ecommerce
- Clinics
- Training
- B2B companies
These are common examples, not a closed list.
Frequently asked questions
Questions about Google Ads
What budget do I need for Google Ads?
It depends on the cost per click in your industry, the geographical area and the number of enquiries you want. In the proposal we estimate a reasonable spend range so the campaign can learn and gather enough data. You pay the ad budget directly to Google; our management is invoiced separately.
How soon will I see results?
Search campaigns can generate enquiries from the first weeks, although the algorithms need a learning period and optimisation improves as data builds up. We don't promise figures without knowing your market, but we do give you a plan with review milestones.
Will the Google Ads account be mine?
Yes. We work in an account in your name, with full access for you. If we ever stop working together, all the information and history stay with you.
What does the monthly report include?
Spend, conversions and cost per conversion by campaign, comparisons with the previous period, the changes we made and why, and the actions planned for the following month.
Next step
Shall we review your Google Ads campaigns?
- 1We read your request and review your current website or campaigns.
- 2We talk with you to understand your goals and priorities.
- 3We send you a proposal with scope, timeline and price.
Related services
Works even better together with…
Landing pages
Landing pages aligned with your ads
Every campaign gets a page that continues the ad's message and leads to a single action.
View serviceConversion rate optimisation (CRO)
More results from the traffic you already have
Analytics, user research and tests to improve forms, pages and checkout processes.
View serviceSEO
Organic visibility that is built and maintained
Technical SEO, content aligned with search intent and a prioritised plan, without risky shortcuts.
View service