Meta Ads · Facebook and Instagram
Facebook and Instagram advertising with a method, not on impulse
What's included
- Audience strategy
- Creative test plan
- Campaign structure
- Lead generation
- Ecommerce campaigns
Why it matters
On Meta, creative is the main targeting lever: the ad decides who it attracts. That's why we plan which messages to test, in which format and how we will read the results.
At the same time we look after the technical side: a simple campaign structure, correct conversion events and remarketing switched on only when the user has consented.
Who it's for
This service is for you if…
Ads that burn out quickly
A creative works for a few days and then performance drops with no replacement ready.
Lots of leads, little quality
Forms generate contacts who don't reply or don't match your ideal customer.
Confusing campaign structures
Dozens of ad sets with small budgets that never get to learn.
Incomplete measurement
Ads Manager results don't match your real sales or enquiries.
What we aim to achieve with you
A creative system
Ideas, formats and messages tested in an orderly way, with documented learnings.
Better-qualified leads
Forms and messages that filter out poor fits before they reach your sales team.
Data you can trust
Pixel and events configured with consent and compared with your real data.
We commit to rigorous, transparent work. Results also depend on your market, your offer and your budget, so we agree realistic goals with you before we start.
Deliverables
What the service includes
- 01
Audience strategy
Prospecting, lookalike and consent-based remarketing audiences.
- 02
Creative test plan
Hypotheses for messages, formats (video, carousel, image) and angles.
- 03
Campaign structure
A simplified setup that helps the algorithm learn.
- 04
Lead generation
Instant forms or landing pages with built-in qualification.
- 05
Ecommerce campaigns
Catalogue, dynamic ads and Advantage+ campaigns when they make sense.
- 06
Conversion tracking
Meta pixel and standard events with deduplication and respect for consent.
- 07
Reports and learnings
Results by creative and audience, with next steps.
Methodology
How we work
- 01
Diagnosis
Review of the account, pixel, audiences and current creatives.
- 02
Strategy
Goals, funnel, budget and creative plan.
- 03
Production and launch
Ads, copy and campaign setup.
- 04
Test and scale
Reading results, refreshing creatives and adjusting spend.
Pricing
How much does Facebook and Instagram advertising cost?
You pay ad spend directly to Meta from your ad account. Our fee covers strategy, tracking setup, management and optimisation. Creative production (designs, short videos, copy) is either included or quoted separately depending on the number of pieces your campaign needs.
Platforms and tools
- Meta Ads Manager
- Meta pixel
- Business Manager
- Google Analytics 4
Industries it suits
- Ecommerce
- Hospitality and restaurants
- Beauty and wellbeing
- Training
- Events
These are common examples, not a closed list.
Frequently asked questions
Questions about Meta Ads
Is Meta Ads or Google Ads better for my business?
They serve different moments. Google Ads captures people who are already looking for a solution; Meta Ads creates demand among people who match your ideal customer even if they aren't searching yet. Many companies combine both. We recommend the split based on your product and sales cycle.
Do you create the ads?
Yes. We propose ideas, write the copy and produce graphics and simple videos. If you have your own material or a creative team, we work with them.
How does cookie consent affect the campaigns?
The Meta pixel only fires if the user accepts marketing cookies. That reduces the available data, so we design measurement and remarketing with that limitation in mind, without bending the rules.
What minimum budget do you recommend?
Enough for each campaign to get sufficient results to learn from. We calculate it from your goal and the estimated cost per result in your industry, and review it after the first weeks.
Next step
Shall we talk about your Meta campaigns?
- 1We read your request and review your current website or campaigns.
- 2We talk with you to understand your goals and priorities.
- 3We send you a proposal with scope, timeline and price.
Related services
Works even better together with…
TikTok Ads
Ads that look like TikTok, not like ads
Native short-form creative, constant testing and tracking to turn attention into results.
View serviceGoogle Ads
Show up when your customers search for you
Search, Performance Max and Shopping campaigns with reliable tracking and data-driven optimisation.
View serviceLanding pages
Landing pages aligned with your ads
Every campaign gets a page that continues the ad's message and leads to a single action.
View service