Digital strategy
Digital marketing strategy to decide wisely where to invest
What's included
- Working sessions with management
- Market and competitor analysis
- Ideal customer definition
- Value proposition and messaging
- Channel plan and budget
Why it matters
Many companies invest in marketing out of inertia: what competitors are doing, what the last supplier suggested or what was fashionable. A digital strategy orders those decisions by their impact on the business.
The result is a practical document: diagnosis, measurable goals, audience, value proposition, channels, indicative budget and a roadmap you can carry out with us or with your own team.
Who it's for
This service is for you if…
Scattered actions without direction
Things get done, but nobody really knows what goal they serve or how they're evaluated.
Unsure where to invest
Website, SEO, advertising, social media… everything seems a priority and the budget doesn't stretch to all of it.
A poorly differentiated message
Your communication looks too much like your competitors'.
Goals that can't be measured
People talk about “more presence”, but there are no indicators or baselines.
What we aim to achieve with you
Clear goals
Business targets translated into measurable marketing indicators.
Justified priorities
What to do first, what next and what not to do, with the reasoning.
An actionable roadmap
Initiatives, timelines, owners and an indicative budget.
We commit to rigorous, transparent work. Results also depend on your market, your offer and your budget, so we agree realistic goals with you before we start.
Deliverables
What the service includes
- 01
Working sessions with management
Goals, business model, margins and sales capacity.
- 02
Market and competitor analysis
Your competitors' positioning, messages and digital presence.
- 03
Ideal customer definition
Profiles, needs, objections and decision process.
- 04
Value proposition and messaging
What sets you apart and how to communicate it on each channel.
- 05
Channel plan and budget
Indicative split of spend and phased forecast.
- 06
Measurement plan
Key indicators, tools and review frequency.
Methodology
How we work
- 01
Listen
Internal interviews and, where possible, customer interviews.
- 02
Analyse
Current data, market, competition and opportunities.
- 03
Define
Goals, positioning, channels and budget.
- 04
Plan
Quarterly roadmap and tracking system.
Pricing
How much does digital strategy consultancy cost?
The strategy is delivered as a fixed-price project: diagnosis, working sessions and a prioritised plan. If you then want us to carry it out, we take that work into account in the implementation proposal.
Platforms and tools
- Google Analytics 4
- Google Search Console
- Looker Studio
- Competitor analysis tools
Industries it suits
- SMEs
- B2B companies
- Start-ups
- Family businesses in transformation
- Ecommerce
These are common examples, not a closed list.
Frequently asked questions
Questions about Digital strategy
Does the strategy include execution?
Not necessarily. The strategy is a project with its own deliverables. Afterwards you can carry it out with us, with your team or with other providers; the document is designed to work in any of those cases.
How long does a digital strategy project take?
Usually between three and six weeks, depending on the size of the company and the information available. It includes several working sessions with you.
What information do you need from us?
Business goals, available sales and marketing data, access to analytics tools and time from key people for interviews. We treat all information confidentially.
Is it useful if we're already doing digital marketing?
Very. A strategic review helps spot spending that adds nothing and untapped opportunities, and reorders priorities based on data.
Next step
Shall we design your digital strategy?
- 1We read your request and review your current website or campaigns.
- 2We talk with you to understand your goals and priorities.
- 3We send you a proposal with scope, timeline and price.
Related services
Works even better together with…
Full-service digital marketing
All your channels working in the same direction
Website, advertising, SEO, content and analytics coordinated by one team with shared goals.
View serviceConversion rate optimisation (CRO)
More results from the traffic you already have
Analytics, user research and tests to improve forms, pages and checkout processes.
View serviceContent marketing
Content that answers your customers' questions
Articles and guides with an editorial strategy, written to rank and to help people decide.
View service