Content marketing
Useful content that attracts customers and supports sales
What's included
- Editorial strategy
- Topic research
- Specialist writing
- SEO optimisation
- Content updates
Why it matters
Publishing for the sake of it doesn't work. A good content programme starts from customers' real questions, what they already search for on Google and what your sales team explains again and again.
With that information we build a topic-based editorial plan, write rigorously and measure which content attracts qualified traffic and which helps generate enquiries.
Who it's for
This service is for you if…
An abandoned blog
It was updated enthusiastically for a few months and then stopped.
Articles nobody reads
Generic content that doesn't answer any specific search or need.
No time in-house
The team knows a lot, but has no time to write or plan.
Content disconnected from sales
Articles don't lead to any service or help take the next step.
What we aim to achieve with you
A sustainable editorial calendar
Prioritised topics, owners and a realistic frequency.
Topical authority
Clustered content that shows deep knowledge of your industry.
Content that works for sales
Links to services, calls to action and pieces the sales team can reuse.
We commit to rigorous, transparent work. Results also depend on your market, your offer and your budget, so we agree realistic goals with you before we start.
Deliverables
What the service includes
- 01
Editorial strategy
Audience, topics, formats, tone and goals for each piece.
- 02
Topic research
Searches, customers' frequent questions and gaps compared with competitors.
- 03
Specialist writing
Articles, guides and pages reviewed with your team to guarantee accuracy.
- 04
SEO optimisation
Structure, metadata, internal linking and structured data.
- 05
Content updates
Review of existing articles to improve their usefulness and relevance.
- 06
Editorial measurement
Traffic, engagement and content-assisted conversions.
Methodology
How we work
- 01
Listening
Interviews with sales and customer service to gather real questions.
- 02
Editorial plan
Topics grouped by intent and prioritised by opportunity.
- 03
Production
Writing, expert review and optimised publishing.
- 04
Measurement and updates
Analysing results and improving what has been published.
Pricing
How much does content marketing cost?
It's calculated from the number of pieces per month, their length and depth, and whether it includes keyword research, interviews with your team, design or distribution. We plan a quarterly calendar with a fixed price for each period.
Platforms and tools
- Google Search Console
- Google Analytics 4
- WordPress
- Custom CMS
- Notion
Industries it suits
- B2B companies
- Software
- Professional services
- Health and wellbeing
- Training
These are common examples, not a closed list.
Frequently asked questions
Questions about Content marketing
Who writes the content?
Specialist writers on our team, with review by an expert from your company when the topic requires it. That way we combine clarity and technical accuracy.
Do you use artificial intelligence to write?
We may use tools to research or structure, but every piece is written and reviewed by a person. The value lies in experience, real examples and judgement, which no tool provides on its own.
How many articles a month do I need?
Fewer than you might think if they're well chosen. We prefer a few solid, up-to-date pieces to many superficial ones. We define the frequency based on your goals and resources.
Can the content also be used for social media or newsletters?
Yes. Each main piece can be adapted to other formats and channels, which multiplies its value without repeating the same work.
Next step
Shall we build your editorial plan?
- 1We read your request and review your current website or campaigns.
- 2We talk with you to understand your goals and priorities.
- 3We send you a proposal with scope, timeline and price.
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